After Business Planning

Last Wednesday, I attended a Business Expo in our local tri-county area sponsored by the three local chambers of commerce.  I had not purchased a booth, so I was there as an attendee, which was free.  I brought my own flyers and plenty of business cards, and for an entire afternoon, I had access to contacts at every exhibitor and to the Expo’s attendees.  Free advertising and free networking!

Before I attended, I set some goals.  I wanted to identify and start relationships with any exhibitors who could be customers, partners or referral sources; or vendors who could help my business. I was also looking for sponsors for my upcoming Client Appreciation Dinner.  My goal was to sell my 10 remaining booths for my event, and I was eventually able to sell 7.