After Business Planning

Getting customers and keeping customers is a strategy every business owner must master. I counsel about targeting your market and getting your message out to potential customers, but eventually you get yourself in front of an actual person, and that’s when some of the challenging fun begins. Because the way you communicate your message one on one needs to vary depending on the behavioral style of the person you are talking to.

One customer you will encounter is the one who has a very dominant style. You will know them by their desire to dominate the direction of the conversation. They get to the point of what they want to know from you, and they usually want to know what you can do for them, what results they will see. And they really don’t want to know any more than that. And if you try to get too detailed with them, they start to feel uncomfortable with you. If that’s your own style, working with them is pretty easy. But if that’s not your style, then you need to adjust. Just remember as you are talking with them—get right to the point, answer THEIR questions and don’t be concerned that you didn’t get to give your entire pitch. And once they become your customer, continue to work with them in that same style.

I’ll be blogging about the other 3 styles in my next blogs!